My Wonderings

Blog Wordle

A friend of mine is a small business owner; she designs and creates jewelry, mostly spiritual. It is more than just a “job” that produces income, it is her vocation. She is an artist and her art/work reflects her spiritual life. She asked me recently if she should start a blog. She is very busy and doesn’t have time for another “hobby” or a burdensome commitment that doesn’t have substantial personal or economic benefit. And she already writes about faith and art so she doesn’t need to blog for the purpose of a spiritual discipline. So, how shall I answer her? First, I would say she needs to spend time listening online to see what others are saying about the art of religious jewelry. Are there any good examples of jewelry artists who are finding blogs as a means toward profit? I suggest she go to http://technorati.com/ the “mother lode” of blog directories.

First, she should check out her own name and company and see if anyone is talking about her. If so, I’d say she has the only reason she needs right there to begin blogging. If people are talking about you, you want to be in that conversation! She should also search for her products and her competitors. Then, she needs to search keywords for her industry (”jewelry,” “artist,” “religious” no quotes) and see if there are other business owners/artist blogging about that niche. She will find an extensive list to search through since Technorati currently searches through 22 million sites and over a billion links. But she can narrow her search by only sorting those with “a lot of authority.” High authority (like a “grade” given by Technorati) means the site is very popular. I didn’t find anything when I searched using these three tags: jewelry artist religious and clicked it to narrow the search to “with a lot of authority” (opportunity, Nancy!) So I took off “religious” and searched “with any authority.” I found three appealing blogs right off the bat, at the very top of the list. They weren’t high on the list because of their authority rank; they were listed on top because these three writers had recently published posts. Tip: fresh content is uber important!

Let’s check them out and see what we think: First up is Make Me, a blog at blog.simonewalsh.com. Immediately, I feel attracted to Simone and her weblog because her latest post is filled with bright colorful pictures of the flowerbed in her front yard and I usually like people who garden. Then I am surprised to see she’s from Australia and I think “Holy Dooley! What’s that sheila from down under doing trying to make a quid right here in my living room? Good onya!” Scanning just a bit more I find out I also like her jewelry, just not as much as my friend’s! Next, I check out http://www.roseofsharonjewelry.com/blog/ because the title of her blog is fantastic. But upon clicking, I’m almost knocked over by how “lavender” everything is and I imagine her to be old and passe  and smell of moth balls. I’m not encouraged when I see she’s talking about broken ankles and sprained body parts in her first post. but I have to smile when I read further on and she tells herself to give up the roller derby. That’s my kind of sense of humor so I decide to scroll down a bit more.  But, oh my(!) … her jewelry, like her lavender and lacey web design is too fussy for my taste. I take my exit and go to my third site The Magpie’s Treasure and once again, I find myself drawn to the artist/business owner because of her most recent post.  The artist, Jodi, tells us she’s listening to an audio book of Sue Monk Kidd on her IPod while she works in her studio and I heart Sue Monk Kidd! Jodi and I have a lot in common, I imagine. Her previous post has a picture of her sketches and she describes a bit of her creative process.

This is very fascinating but I’ve run out of time and I can’t even check out her jewelry. But I see she has lots of other social media accounts so I assume she must be very friendly and amenable. I click on her RSS feed button because I know I won’t remember to go back and check out her blog so I’ll let her RSS bring her blog to my Google Reader every time she updates! Great; good session I’ve imagined having with my friend.  But before she leaves the Technorati site, I’d also she suggest she search my blog: sarahgbennett.com/MyWonderings and click that little heart icon that says favorite it! if for no other reason than out of pity that my blog has such low authority. Favoriting will help increase my authority at Technorati. And, btw, I have substantially helped out the authority status of Simone, Sharon and Jodi because I have given them unreciprocated ”inbound links” in this blog — that’s very valuable currency in the blogosphere! I would so be your BFF if you ever gave me some link love.

Nancy Denmark 14k Ring with Diamond

If I were F2F (that’s ‘face-to-face, Mom!) with my artist friend, we’d probably take a latte break right now because I’m feeling all warm and fuzzy in friendship fever. Then I’d suggest she continue to look for possible competitors friends by doing the same type of searches at http://blogsearch.google.com/ and http://search.twitter.com. While I was surfing to see other “must search” sites, I came across this article in the Search Engine Journal and I started feeling guilty that I have neglected my own blog so much! She should probably check out this list, too; I know I am. Anyway, back to Nancy, that’s my artist friend. Nancy and I met too many years ago to politely admit (I think we staffed a Happening together) but then lost touch when I lost touch with … well, anyway. We recently reconnected on Facebook and have developed a very nice, significant relationship.

If I were in the market for a piece of a religious jewelry, prior to this reconnection, I probably would have headed over to one of the malls in Austin and grabbed something from James Avery. I wouldn’t have even thought of Nancy because I didn’t have her in my brain’s RAM. But now, because of our social networking, I wouldn’t consider going to another jeweler.  Because unlike generic jewelry, religious jewelry is bought to be an outward and visible sign of an inward and spiritual grace. To have the opportunity to add an even richer level of  meaning to that investment by actually knowing the artist and knowing what she was thinking while she was creating it — well, that would make the piece even more precious than I could have imagined. And that, at the end of the day, is why I think Nancy should have a blog, for the personal connection; to connect to people online like she has me.

In today’s market, one needs to be online. One needs to have a personal brand and a business brand online and needs to engage in online conversations. I think the extraordinary personal nature that is now so popular with social media sites is due, in part, to society’s knee-jerk reaction to the business ethos of the previous decades. As the Mom and Pop Shops got run out of business, the commercial world became so “professional” and starched. It became distant, impersonal and corporate. Any concern over market aloofness was exacerbated as more and more of the marketplace disappeared into cyberspace. You couldn’t even talk to a person on the phone; it was all automated! But recently, the internet has moved into a second stage of life, called “2.0,” and smart technology tools are enabling easy and comfortable conversations (many in real-time) for those of us who aren’t that technologically smart.  And that is changing expectations. We expect to see the human face of the marketplace because we can! Many, many people are slow to see the tectonic shift that is occurring. And that is to Nancy’s advantage. Because the early adopter gets the worm. Fortunately, there are some who have already adopted this new media way; so there are many people out there on whom to “eavesdrop.”  We need to lurk around these sites. We need to hear what’s being said, and read, mark, learn, and inwardly digest what others are doing so right.

Oh, by the way, don’t tell my mother how rude I was not to introduce Nancy to you properly at the very beginning of our conversation. Everyone, this is Nancy. This is her Facebook Page. Let me get Nancy to tell us about her work and (I copied it off her Facebook Page info):

I am an artist with a primary interest in creating jewelry to help the wearer communicate the love of God. I received a BFA with a specialization in Jewelry and Metalsmithing, from the University of Houston in 1976. I started my own business in 1980 and have since been designing and crafting jewelry as a full time vocation. I mainly work in precious metals, sterling, and 14K gold and often incorporate gemstones. I am a one person business. “I am the company and the company is me!”

In the late 80’s, after hearing a stewardship sermon, I felt called to communicate the love of God through my jewelry work. I understood it to be my responsibility, as a good steward of my artistic gifts, to create a body of work for the Glory of God. Through the years, I have continued to add to that original body of work, which is now over 60 designs strong. My ministry is sharing the love and glory of God through my design work, offering the wearer a “love story” to visibly wear and verbally share.

I also make many other things besides fine jewelry. I create jewelry beads, wall and hand crosses with polymer clay. One of my newer creative expressions is knitting scarves and belts (not yet on the website) (sarah’s edit: because it got uploaded a few days ago!). I consider my fine jewelry making my 40 hour work week and the rest is fun art therapy to keep my creative juices flowing and fresh. All my extra avenues of creative expression seem to be an endless play and experimentation with color and texture.

Don’t you just love her? I knew you would. And I’m so glad you got to know her today! Come back anytime and meet some other friends of mine. Oh, and by the way, see that RSS feed button up at the top right? Click it and I’ll bring my blog to your reader in case you forget to check in for a while. If you don’t know what a reader is, I’ll tell you in another post. In the meantime, see that email form right below the RSS feed? Fill out your email and I’ll send you my blog updates right to your inbox! Love chatting with you all and I really enjoyed the latte!

Sarah Bennett is an Episcopal priest in the Diocese of Texas. She is an avid evangelist of social media and honest, authentic conversations of the spiritual journey.  I’m an Episcopal priest in Austin, TX. I am working to develop a new ministry strategy that deepens community bonds, stimulates theological conversations, and reaches out to others through social networking. I have been energized by Clay Shirky’s book, Here Comes Everybody, and am fascinated by the power, good and bad, of novel collaborative efforts now made possible by the internet. Read more from this author