My Wonderings

My seminary professor, Charlie Cook, always told us that the real Vestry Meeting took place afterward in the parking lot. It didn’t take me long to realize, once again, the truth and wisdom of another Charlie-ism. After the meeting is adjourned, people gather and say what they really think about the agenda. Thoughts are shared that were not expressed earlier because of any number of reasons. Maybe they didn’t want to be the only one to appear contrary. Or maybe they were confused and didn’t want to appear clueless. Sometimes, it might be because the person didn’t feel that their opinion would be heard in the meeting anyway or that they could influence the discussion with the previously gathered group.

Whatever the motivation or motivations behind this dynamic, the point is that many times the most critical conversations take place beyond the “official” setting of the conference room. What Charlie was not able to anticipate in his caution was that the parking lot would eventually extend into the virtual realm of the World Wide Web. But the power of social media and web 2.0 has proven to be a game changer. And it would be foolish and shortsighted for the Church to ignore this phenomena.

“Social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge and opinions using conversational media” (Safko & Brake). Web 2.0 refers to recent technologies developed on the web that enable average computer users to interact with one another easily and cheaply. One year ago, I only used my computer as a word processor and to occasionally research a topic to settle an argument with my husband . Today, I connect with long lost friends on Facebook, I meet fellow like-minded Anglicans all over the world on Twitter and I publish my thoughts and experiences, however un-extraordinary or un-clever they may be, on this blog to be read by anyone that has an internet connection. Today, I use my computer to engage others.

It is the ability to engage others, parishioners and seekers, that are meeting on the virtual church parking lot that makes learning about and participating in social media worth every Church leader’s time and energy. No one could argue that one of the primary purposes of the Church is to communicate; we are in the business of spreading the Word. Today, we can proclaim beyond the spheres of the pulpit, tracts, newsletters and even e-mail. From the first days of the Church’s existence, she organized in order to bear one another’s burdens, comfort and care for those in the community, and strive to solve social ills. Today, we can collaborate beyond geographical, financial, and organizational barriers of the past. We can exercise the ministry of teaching and counsel to more people and in more dynamic ways. And as anyone who has seen a LOLcats picture can testify, we can have fun doing it.

Businesses are scrambling to learn how to utilize these technologies to benefit their profit margins and there are a gazillion examples of successful social media campaigns. There are also a number of cases that demonstrate how social media can be harmful and destructive to the reputations of both products and people . Social media is the proverbial two-edged sword. But like fire, water, and the Holy Spirit, it is unwise to ignore it just because you don’t understand how to embrace it.

In The Social Media Bible, the authors provide a series of self-assessment questions for the business manager. I have adapted these questions for clergy:

Social Media Inside Your Parish:

• Would committees and guilds in your parish be more effective if they could communicate more quickly and precisely with one another?
• Would committees and guilds in your parish be more productive if they were able to work in a more collaborative environment?
• Could parish community life be improved by increasing the fun quotient?
• Could discipleship training and development be improved?
• Are your parishioners fully engaged in the mission of your Church?

Social Media Directed Outside Your Parish:

• Do you have a strong relationship with your neighborhood/town community?
• Do you know public names, preferences, and needs as they relate to your evangelistic and outreach goals?
• Do you know public feelings about your parish, the Episcopal Church or Christianity in general?
• Have you ever asked the public to tell you of opportunities through which you could provide hospitality or service to the town?
• Would the town welcome an opportunity to help you grow?
• Are there activities in your parish that would provide amusement or entertainment for the public?
• Do you currently do anything to educate the public about the programs offered in your parish?
• Would the public respond positively to an opportunity to learn more about the Episcopal Church?
• If asked, would the average parishioner strong recommend your parish to a friend?
• Do many of your parishioners strongly recommend your parish?

Sarah Bennett is an Episcopal priest in the Diocese of Texas. She is an avid evangelist of social media and honest, authentic conversations of the spiritual journey.  Gregg and I have been married 24 yrs with "narry a ripple in the sea of matrimony." We have a daughter, Megan (22) and a son, Gregg (20). I am an Episcopal priest exploring the theological and ecclesiological implications of social networks. Read more from this author